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In the last couple years there has been a major swing in the healthcare industry where patients are taking more control of decisions affecting their financial commitments, treatments, security and comfort. This new trend in healthcare consumer decision-making—referred to as “The New Healthcare Consumerism”—is having a surprising impact on birthing units and infant security.

Of all the birthing experience amenities sought by expectant parents, none weighs more heavily than the safety and security of their infants. The three security measures most commonly used in birthing units today are:

There are significant advantages and limitations to each approach. Given the power of healthcare consumerism, it is critical for hospitals to understand these differences and meet consumers’ expectations for safety and security to stay competitive today.

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